Research on Influencing Factors of Mobile eSports Player Behavior Based on Big Data Mining

This research utilizes big data mining techniques to analyze the factors influencing the behavior of mobile eSports players. The study identifies game time, perceived usefulness, perceived ease of use, perceived entertainment value, and economic spending as the main factors affecting player behavior. Additionally, data mining reveals that the age of players is trending downward, game time is increasing, and spending amounts are rising. Different user groups exhibit significant differences in terms of game retention and churn rates. This study provides valuable insights for game companies.