Cultivation of Business Students Under the Background of Ideological and Political Education: Optimization Strategies for Project-based Learning

The paper explores the strategy of optimizing the cultivation of new business-applied talents through project-based teaching innovation under the background of curriculum ideological and political education. The paper emphasizes that the core socialist values should be integrated into business education. Improving students’ moral literacy and social responsibility is an important goal of cultivating new business talents. The study pointed out that in the process of project-based learning, innovative methods such as virtual reality technology, cross-cultural cooperation and diversified evaluation systems can effectively cultivate applied talents that meet the development needs of the new era. The paper also proposed specific strategies in the project implementation and reflection links to promote students’ self-reflection and internalization of values.