Social Perceptions of MBTI Using Social Media Big Data

This study explores directions and strategies for counseling and education by examining social perceptions surrounding the growing interest in MBTI. Using text mining on social media texts from January 2020 to July 2024, keywords such as 'self,' 'person,' 'good,' and 'type' were highlighted. Three main themes emerged through topic modeling: “Understanding oneself and others (Topic 1),” “Professional use in counseling and education (Topic 2),” and “Individual expression through expanded application (Topic 3).” The findings indicate that MBTI is widely seen as a personal understanding tool, but there are concerns about misuse without professional guidance. As a result, the study suggests developing advanced counseling programs, strategies, and guidelines to prevent misuse.