The Impact of Live E-commerce on Supply Chain Management: Challenges, Adaptations, and Strategic Optimizations

The explosive growth of live e-commerce has accelerated the transformation of supply chain management, where the efficiency and flexibility of the supply chain directly influence the success of live e-commerce. Therefore, optimizing supply chain management has become crucial for industry development. Live e-commerce, with its real-time interaction and instant purchasing characteristics, has profoundly impacted supply chain management. The rise of live e-commerce has driven supply chains to become more streamlined, personalized, and intelligent to meet consumer demands for freshness and customization of products. Additionally, the data-driven nature of live e-commerce enables better demand forecasting, reduces inventory backlogs, and enhances overall operational efficiency. This study explores the specific impacts of live e-commerce on supply chain management, including its effects on supply chain structure, logistics efficiency, inventory management, and the application of information technology. The aim is to provide strategic recommendations for supply chain optimization, helping enterprises enhance their competitiveness and promoting the healthy and sustainable development of the live ecommerce industry.