Language as a leading light to business cultural insight: A study on expatriates' intercultural communication in central and eastern Europe

The main objective of this research is to examine the complex function of language in promoting intercultural communication within the corporate environment of Central and Eastern Europe (CEE). The process of collecting qualitative data typically include conducting semi-structured interviews and organizing focus groups. The collection of quantitative was conducted by means of online surveys that were distributed through professional networks and business groups in the CEE region. The thorough examination of language, culture, and their impact on business contacts in the CEE region highlights their crucial significance in establishing prosperous economic undertakings. The research emphasized the notable influence of linguistic proficiency and cultural adaptability on the achievement of negotiations, market expansion, and the establishment of relationships in CEE business environments. Additionally, the presence of language hurdles was apparent, impeding the ability to communicate effectively and achieve integration within the business domain. Nevertheless, these obstacles also offered prospects for enhanced cooperation and market growth by strategically harnessing language proficiency and cultural comprehension.