Health representation in the blogosphere: a sociological analysis (part 2)

This article is a logical continuation of the author’s publication “Image of health in the blogosphere: sociological analysis” (part 1), dedicated to the study of the public blogosphere on the construction of social ideas about health and health care practices. This topic is relevant, but not sufficiently developed in the domestic scientific discourse, which leads to, and also taking into account the innovativeness of health as the most important principles of social development and individual life, which necessitates its study. The work attempts to analyze the representation of the image of health and the practice of health conservation in the blogosphere, as well as the main directions of scientific discussion on this topic by systematizing relevant domestic and international publications. Based on the results of the study, the author identified the reasons, directions and ways of influence of blogging on the formation of social ideas about health and the practice of caring for it.