Fostering Green Innovation: The Interplay of Transformational Leadership, Organizational Learning and CSR

CSR has gained much predominance in the previous decade in the various sectors of Pakistan. A quantitative research technique was used incorporating survey methodology for understanding the impact of transformational leadership in the promotion of CSR practices in the banking sector of Pakistan. The primary objective of the study is to investigate the impact of transformational leadership on CSR practices while observing the mediating role of organizational learning. Moreover, green innovation is observed as a moderator between transformational leadership and organizational learning. Employees working in the CSR department of different banks in Pakistan were approached and 203 responses were collected. It shows significant results. This research helps in developing our comprehension regarding the banking sector of Pakistan and how well they inculcate CSR practices through transformational leadership. These insights offer practical implications for the enhancement of CSR-integrated strategies and the adoption of sustainable organizational practices.