Birds as Cultural Ambassadors: Bridging Ecosystem Services and Biodiversity Conservation in Wetland Planning

Coastal wetlands deliver essential ecosystem services, including cultural services, which provide non-material benefits such as recreation, education, and spiritual enrichment that are crucial for human well-being. This study investigates the cultural ecosystem services provided by a 40 ha coastal wetland in the Gulf of Manfredonia, southern Italy, within the Gargano National Park. By integrating an ecological survey of the bird community with a social survey of visitors to the King’s Lagoon Nature Reserve, the content of tailored planning strategies and management tools for the conservation of wetland biodiversity was developed. An ecological analysis of the bird community was carried out on the assumption that it could be representative of the total biodiversity observed in the wetland. On the other hand, a questionnaire was used to collect information from visitors to the reserve, highlighting the aspects of the wetland that they found most interesting and attractive according to their judgement and beliefs, and thus targeting a specific set of cultural ecological services. The two approaches were then combined to develop a comprehensive strategy. The bird community analysis led to the identification of the mixed biotope category (a combination of wetlands, aquatic/riparian ecosystems, semi-natural vegetated areas, and meadows together with agricultural areas) as the reference biotope for prioritizing wetland management. The Ardeidae family was chosen as a bird flagship group because of its high visibility, ease of identification, attractiveness to visitors, wide local distribution, and fairly constant presence in the study area throughout the year. Flagship species have a dual function: to guide conservation measures and actions by wetland managers, and to attract the interest, curiosity and active participation of potential visitors to the wetland. Based on the results, a list of guidelines for improving the birds’ habitats and providing them with resources (feeding, breeding, shelter, roosting, etc.) has been proposed. The aim of these measures is to optimize the presence and abundance of Ardeidae as flagship species, thereby preserving the biodiversity heritage in general and increasing the provision of cultural ecosystem services in the wetland. The resulting dynamic interplay ensures that both natural and cultural resources are fully and appropriately valued, protected, and maintained for the benefit of present and future generations.