Application of WebVR Technology for 360-Panoramic Heritage Exploration: A Case Study of Wat Phou Heritage, Laos

Virtual tours serve as powerful tools for education, preservation, and accessibility, especially within cultural heritage. This study develops a web application that utilises 360-panoramic views to elevate user experience in tourism promotion. Current digital tools for cultural sites often rely on static text and images, limiting the depth of user interaction. By integrating 360-panoramic technology, this project addresses these limitations, offering a more immersive and engaging experience. Focusing on the Wat Phou monument in Laos, the study utilises the open-source WebVR PannellumJS framework and advanced equipment, such as 360-degree cameras and UAVs, to create a lifelike and interactive exploration of the site. Panoramic images are linked to simulate a tour route, and traditional "hotspot" nodes guide users through a virtual experience with navigation options and full-screen viewing for orientation support. This research underscores the potential of VR360 technology in enhancing tourism promotion and heritage digitisation, ultimately fostering visitor engagement and contributing to socio-economic development through innovative cultural experiences.