Social and pedagogical risks of the young people’s upbringing in conditions of spreading values and manifestos of mass culture

Importance . The new educational paradigm is aimed not only at improving educational practices, but also at promoting sociocultural practices that influence students’ life orientations. The relation ship between the social institution of education and leading modern trends and attitudes is obvious, which in turn initiated the presented research. The purpose of the research is to examine the risks of the values and manifestos of mass culture influence on the formation of modes of modern youth behavior and to determine the directions of social and pedagogical activities aimed at counteract ing the deviantogenic influence of agents of mass culture. Materials and Methods . The dialectical, historical-retrospective and axiological research meth ods, as well as the method of reconstructing social reality are used. Results and Discussion . It is revealed that a set of new formations of life orientations plays a sig nificant role in the formation of an individual’s behavior and determines its development, which confirms the significance of studying personal values and orientations in order to understand hu man behavior and personality development in general. Conclusion . The complex modern social situation creates uncertainty in matters of personality formation and determining the vector of development of the younger generation in the conditions of an educational organization. To overcome this circumstance, it is necessary to develop a com prehensive pedagogical understanding of the polysystemic organization of a person (adolescent), where the main guideline will be his movement towards himself, towards self-realization and self actualization.