Conceptualizing and Testing Public Expectations for Corporate Social Advocacy: A Strategic Issue Management Approach

This study examines public expectations regarding Corporate Social Advocacy (CSA) using the framework of strategic issue management (SIM). A 14-item, single-factor scale was developed to measure CSA expectations, which was validated through four surveys. The CSA expectancy scale will assist businesses in effectively navigating CSA initiatives, preventing stakeholder support withdrawal, and thus bolstering organizational sustainability and social impact.