AN APPLIED RESEARCH ON THE USE OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN MOVING IMAGE PRODUCTION

Abstract Since the mid-20th century, artificial intelligence technologies, which have their roots in neuroscience and the discovery of neural networks, have created a rapidly growing competitive field on a global scale. Systems based on artificial intelligence technology are used today in important areas affecting individuals and society such as health, finance, trade, education, media, industrial production, energy, cyber security. Artificial intelligence companies are funded by the world's leading companies and governments, and machine learning based on big data is becoming increasingly important. Although the existence of ethical problems arising from negative uses as well as the benefits arising from positive uses is a matter of debate, the fact that artificial intelligence technologies will shape the future requires consensus instead of moving away from the field. The research aims to discuss the potential of artificial intelligence in moving image production by considering this reality. In the journey of artificial intelligence that started with the question "Can machines think?", this research focuses on the question "Can artificial intelligence produce professional, hyper-realistic scenes?" and examines three important platforms operating in this field. Within the scope of the research, Runway, Luma Dream Machine and Imagine Art platforms were asked to produce moving images including two realistic and futuristic scenarios. The moving images produced were subjected to content analysis and analysed under the categories and subcategories determined. Although there are various errors in the moving images produced, these examinations have shown that artificial intelligence technologies will reshape the production of series, films and content that require expertise in a short time, and that artificial intelligence will replace various expertise in the sector. Keywords: Communication Studies, Artificial Intelligence, Moving Image