A fuzzy cognitive map approach to selecting the best knowledge management strategy

Purpose Selecting an appropriate strategy can significantly influence an organization’s direction, but numerous interrelated factors make this decision complex and uncertain. Identifying these relationships and making informed decisions often involves navigating uncertainty. This paper aims to assist managers in leveraging the organization’s intellectual assets to select the most suitable knowledge management strategy. Design/methodology/approach This research proposes fuzzy cognitive maps to model and select the appropriate strategy. Given that knowledge is a company’s most valuable asset and its management is critical, the proposed method for selecting a knowledge management strategy was tested in one of Iran’s largest logistics companies. The factors influencing strategy adoption were treated as concepts in the fuzzy cognitive network, with evaluation criteria applied to three strategies: human-oriented, system-oriented and dynamic. Findings The model’s output identifies the most suitable strategy based on knowledge management principles and the specific characteristics of the target project within the organization. Compared to the most cited paper in this field, the proposed model shows a 0.15% improvement in sensitivity and a 0.22% improvement in separation degree. Originality/value This study proposes a novel method using fuzzy cognitive maps to assist organizations in selecting the best knowledge management strategy, even amidst multiple influencing factors and uncertain conditions.