Harmonious CSR and sustainable branding: evaluating the moderating role of corporate reputation and SDGs in shaping consumer trust in digital advertising

Authors

Ranjan Chaudhuri (ORCID: https://orcid.org/0000-0001-7148-0329)
Hélène Yildiz (ORCID: https://orcid.org/0000-0003-1898-870X)
Sheshadri Chatterjee (ORCID: https://orcid.org/0000-0003-1075-5549)
Demetris Vrontis (ORCID: https://orcid.org/0000-0001-7570-6241)
Kuldeep Singh (ORCID: https://orcid.org/0000-0002-8180-4646)

Institutions

Indian Institute of Technology Kharagpur (IN)
University of Nicosia (CY)
Pôle Léonard de Vinci (FR)
Mediterranean Institute of Management (CY)
Lebanese American University (LB)
Université de Lorraine (FR)

Publication Details

Journal: International Journal of Advertising
Published: 2024-11-25
DOI: https://doi.org/10.1080/02650487.2024.2432236
Citations: 7
Primary Topic: Environmental Sustainability in Business
Type: article
Field-Weighted Citation Impact: 3.07

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article

Harmonious CSR and sustainable branding: evaluating the moderating role of corporate reputation and SDGs in shaping consumer trust in digital advertising

Ranjan Chaudhuri, Hélène Yildiz, Sheshadri Chatterjee, Demetris Vrontis et al.

Nov 25, 2024

7 citations

International Journal of Advertising

Environmental Sustainability in Business

3.07

article

Harmonious CSR and sustainable branding: evaluating the moderating role of corporate reputation and SDGs in shaping consumer trust in digital advertising

Ranjan Chaudhuri, Hélène Yildiz, Sheshadri Chatterjee, Demetris Vrontis, Kuldeep Singh

November 25, 2024article en

7 citations

Abstract

No abstract available for this paper.

International Journal of AdvertisingVol. 44(8)

Indian Institute of Technology Kharagpur (IN), University of Nicosia (CY), Pôle Léonard de Vinci (FR), Mediterranean Institute of Management (CY), Lebanese American University (LB), Université de Lorraine (FR)

Responsible consumption and production

Openalex Percentile: Top 8%

Environmental Sustainability in Business

3.07

DOI Source OpenAlex

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Harmonious CSR and sustainable branding: evaluating the moderating role of corporate reputation and SDGs in shaping consumer trust in digital advertising — Ranjan Chaudhuri, Hélène Yildiz, et al. · International Journal of Advertising (2024) | TGRS Research Map | TGRS