Consumer Search and Product Returns

This paper analyzes consumer prepurchase search and its impact on consumer behavior and firm pricing and return policies.

Authors

Kinshuk Jerath (ORCID: https://orcid.org/0000-0003-0732-5863)
Qitian Ren (ORCID: https://orcid.org/0000-0001-9935-7883)

Institutions

Chinese University of Hong Kong, Shenzhen (CN)
Columbia University (US)

Publication Details

Journal: Marketing Science
Published: 2024-11-25
DOI: https://doi.org/10.1287/mksc.2022.0298
Citations: 17
Primary Topic: Consumer Market Behavior and Pricing
Type: article
Field-Weighted Citation Impact: 7.46

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article

Consumer Search and Product Returns

Kinshuk Jerath, Qitian Ren

Nov 25, 2024

17 citations

Marketing Science

Consumer Market Behavior and Pricing

7.46

article

Consumer Search and Product Returns

Kinshuk Jerath, Qitian Ren

November 25, 2024article en

17 citations

Abstract

This paper analyzes consumer prepurchase search and its impact on consumer behavior and firm pricing and return policies.

Marketing ScienceVol. 44(3)

Chinese University of Hong Kong, Shenzhen (CN), Columbia University (US)

Openalex Percentile: Top 3%

Consumer Market Behavior and Pricing

7.46

DOI Source OpenAlex

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Consumer Search and Product Returns — Kinshuk Jerath, Qitian Ren · Marketing Science (2024) | TGRS Research Map | TGRS