ROLE OF RURAL BANKING: A STUDY

Rural masses have lack of awareness about banking facilities. Banks provide loans to farmers and entrepreneurs in rural areas. Rural people use mobile phones but they are not interested in mobile banking. Banks provide financial assistance to rural masses. Banks emphasize to increase banking habits among rural masses. Rural people are not interested in digital banking due to lack of knowledge. Rural people suffer due to inadequate number of bank branches in rural areas. Rural masses face difficulties in availing the banking facilities due to poor infrastructure. Bank employees are not able to provide banking services accurately to rural customers. The study is based on primary data and secondary data. Primary data has been collected from rural areas. Secondary data has been collected from journal articles. In this paper, an attempt has been made to find out the role of rural banking.