Technological Factor and Technological Adoption in Agricultural Enterprises of the San Quintín Valley: Validity And Reliability of the Instrument

Objective: to present the process of validation and reliability of the design of a measurement instrument to measure the variables technological factor and technological adoption in agricultural enterprises. Theoretical framework: The research addresses the technological factor that emerges from the Technology-Organization-Environment (TOE) model as a determinant of technological adoption, developing the concepts and focusing on their behavior in agricultural companies. Method: The methodology used is based on a non-experimental cross-sectional study with an explanatory correlational scope, applying statistical analysis techniques to assess the validity and reliability of the instrument. Results: The values of KMO = 0.853 and Cronbach's Alpha = 0.926 allow us to infer that the instrument has an adequate validity and reliability to measure the constructs. Discussion and conclusions: Based on the results obtained, it was concluded that the instrument is suitable to measure the influence of the technological factor on the adoption of technology in the case of agricultural companies in the San Quentin Valley. Implications of research: The research contributes to the understanding of the influence of the technological factor in the technological adoption in agricultural companies, allowing to formulate strategies for their management and with it to increase in this type of companies the level of systematization according to the current digital economy. Originality/value: The research provides a measurement tool that allows data to be collected to understand the context of agricultural companies regarding technological adoption.