Agro - Entrepreneurship: Challenges and Steps to Tackle them for Small Scale Agro – Entrepreneurs

Agro-entrepreneurship presents a dynamic path for rural development, economic growth, and sustainable agriculture because it sits at the intersection of agricultural methods and entrepreneurial spirit. The complex fabric of agro-entrepreneurship is explored in this study, with a particular emphasis on the difficulties encountered by small-scale agro-entrepreneurs in Kerala. As this project develops, its goals are to identify the difficulties small-scale agro-entrepreneurs in Kerala encounter, as well as to provide practical solutions and mitigating measures. Therefore, the purpose of this study was to determine the obstacles experienced by small-scale agricultural entrepreneurs and to evaluate potential solutions for these problems. The perishable nature of the products is the primary important problem since improper storage of agricultural production can lead to large financial losses. One of the great rivalries these smallbusiness owners faced came from interstate sellers of agricultural supplies. Their large-scale, low-cost production processes in surrounding states enable them to sell their products at discounted prices. Government departments must constantly keep an eye on the shipment of goods that include chemical fertilizers. Governments at all levels should loosen the restrictions for the establishment of new agro companies in order to avoid delays in the development of new units. Another strategy to prevent harmful competition is to enforce laws and regulations from the government.