Social media as health educator: An assessment of the understandability and accuracy of tiktok content about contraception
Much of the contraceptive educational messaging on TikTok is understandable, relevant, and accurate. HCP-created videos overall scored better as compared to other creators, though even HCP-created videos score fail to provide actionable recommendations. The videos created by HCP also had greater metrics of engagement. Given this, we encourage HCPs to use social media to better inform its users.
Authors
- Andrea Pelletier (ORCID: https://orcid.org/0000-0003-3063-2968)
- Natasha R. Johnson (ORCID: https://orcid.org/0000-0002-3523-1533)
- Julianna Coleman (ORCID: https://orcid.org/0000-0003-2784-0221)
- Alex S. Keuroghlian (ORCID: https://orcid.org/0000-0002-6624-8354)
- Deborah Bartz (ORCID: https://orcid.org/0000-0002-3096-9715)
- Maetal E. Haas-Kogan (ORCID: https://orcid.org/0000-0003-2288-9851)
- Rachel E. Stoddard
- Julia R. Beatini
- Nora Y. Sun
Institutions
- University of North Carolina at Chapel Hill (US)
- Brigham and Women's Hospital (US)
- Harvard University (US)
- Thomas Jefferson University (US)
- Harvard University Press (US)
- Massachusetts General Hospital (US)
- Fenway Health (US)
Publication Details
- Journal
- Contraception and Reproductive Medicine
- Published
- 2024-11-25
- DOI
- https://doi.org/10.1186/s40834-024-00324-5
- Citations
- 7
- Primary Topic
- Adolescent Sexual and Reproductive Health
- Type
- article
- Field-Weighted Citation Impact
- 5.95