TRANSFORMATION OF LOGISTICS THROUGH THE INTERNET OF THINGS IOT: CHALLENGES AND OPPORTUNITIES

The transformation of logistics through the Internet of Things (IoT) represents a significant step forward in the efficiency and competitiveness of supply chains. This article explores the fundamental definitions of logistics and IoT, highlighting the importance of logistics in the global economy. Current applications of IoT, such as asset tracking, inventory management, and predictive maintenance, are discussed, as well as challenges faced in implementation, such as costs, data security, and integration of legacy systems. On the other hand, opportunities provided by IoT include improvements in operational efficiency, customer experience, and market innovation. Case studies exemplify the practical application of IoT in companies such as Amazon, DHL, and Walmart. The article also discusses future trends, such as the integration of IoT with emerging technologies and the development of autonomous vehicles. It concludes with guidelines for companies wishing to implement IoT solutions in logistics, emphasizing the importance of careful evaluation and continuous innovation. This analysis highlights the transformative potential of IoT in logistics, offering a path for significant and sustainable improvements in the sector.