Sustainable Fashion: Definitions and Their Interpretation in the Ukrainian Scientific Discourse

The aim of the article is to analyse and systematise existing definitions and translation options for the sustainable fashion term in the Ukrainian language; to outline the difference of this term with the concept of “ecological fashion” taking into account their tendencies to evolve, as well as to clear up definite terms. Research methods: the method of comparative analysis of scientific publications in the fashion sphere, as well as methods of synthesis and generalisation are applied. Scientific novelty: the existing definitions and translations of sustainable fashion in the Ukrainian scientific discourse are analysed and systematised, and the tendencies of their usage with a certain semantic load are traced. The definitions of sustainability in fashion design in the publications of Ukrainian scientists are presented in the table. The practical significance of the work grounds in the possibility of using the results of the study for rethinking and forming a holistic system of ideas about the concept of sustainability in fashion of Ukraine, where each component is an important part of achieving the goal. Conclusions. At the moment, the study proves that a set expression “sustainable fashion”, taking into account the concept of “sustainable development”, can be considered as the most appropriate translation of the term sustainable fashion, which is a significant basis for this translation. Understanding the concept of sustainability in fashion of Ukraine, a deep understanding of its principles and mechanisms of action emphasises the designer’s activity and stakeholders on the use of conscious and thoughtful processes, technologies, materials. In addition, as a result of the analysis, it can be concluded that it is important to translate and adapt the English-language terminology from the fashion design design for use in Ukraine, which actualises the awareness and understanding of multiple processes that influence the formation of approaches to fashion based on the principles of sustainability.