“Quo Vadis” The Regulation of Personal Vaporizer Policy in Indonesia

Indonesia is one of the global users of vape products, with a growing number of users driving the need for regulatory clarity regarding product legality. Previous studies have highlighted the negative health impacts of vape use; however, the vape industry has emerged as a potential driver of Indonesia's economic growth. Therefore, a multidimensional review of vape regulation in Indonesia is essential to shape policies based on various perspectives, such as the penta-helix model. This study aimed to analyze vape policies in Indonesia through a penta-helix approach. The findings indicated that vape product policies and standardization required integration among multiple stakeholders, including the Indonesian government, business actors, media, communities, and researchers. Before implementing vape-related regulations, the Indonesian government should engage stakeholders to align policies with the evolving vape industry landscape in Indonesia. Furthermore, regulatory implementation requires the support of other stakeholders to raise public awareness, ensuring compliance with the established regulations. Key areas needing public outreach include the minimum age for vape use, vape as a cessation tool for conventional cigarette users, legal marketing practices both offline and online, and penalties for non-compliance by sellers or buyers. Keywords: Penta-helix, policy, regulation, stakeholder, vape