Analisis Sentimen Kepuasan Publik Terhadap Masa Kepemimpinan Shin Tae Yong Menggunakan Algoritma Naïve Bayes

Shin Tae Yong is the coach of the Indonesian national team who has been a football player in South Korea and has coached the South Korean national team at the 2018 World Cup in Russia. Many people watch or pay attention to Shin Tae Yong's behavior and behavior when coaching the Indonesian national team. Shin Tae Yong has considerable worry with the Indonesian national team because of his strategy. However, there are several media that frame Shin Tae Yong's news differently so that differences in viewpoints and opinions on Shin Tae Yong are controversial, inviting many people to give their opinions. Therefore, people choose social media as a place to channel opinions. In this study, we will take tweets from X with search keywords for Shin Tae Yong and the Indonesian national team to process and classify the text using the sentiment analysis method. The text classification process is divided into two classes, namely positive sentiment classes and negative sentiment classes. The data used amounted to 2495 data that had been cleansed, which amounted to 2.348 Positive sentiment data and 147 data with negative sentiments so that they can be presented 98.94% positive and 60.00% negative, based on the classification of the Naïve Bayes algorithm model, using a split comparative data 0.8 : 0.2 With the value of k=3 for Shin Tae Yong's dataset, an accuracy value of 96.67%.