An Accurate Construction Method of E-commerce User Profile Based on Artificial Intelligence Algorithm and Big Data Analysis

User’s basic attributes, behavior characteristics, value attributes, social attributes, interest attributes, psychological attributes, and other factors will lead to poor user experience, information overload, interference, and other negative effects. In order to develop more accurate marketing strategies, optimize user experience, and improve the conversion rate and user satisfaction of e-commerce platforms, an accurate construction method of e-commerce user profile based on artificial intelligence algorithm and big data analysis is proposed. Based on big data analysis technology, the basic attributes, behavior characteristics, value attributes, social attributes, interest attributes, and psychological attributes of e-commerce users are collected and integrated from multiple dimensions. The improved sequential pattern mining algorithm (PBWL) is applied to mine the frequent sequential pattern in the e-commerce user behavior, and to reveal the user’s behavior habit. The comprehensive attribute representation of e-commerce users is obtained by combining the LINE network model and the convolutional neural network. The firefly K-means clustering algorithm is used to cluster the e-commerce users, group the users based on the similarity of user attribute information, create different types of user clusters, and achieve the accurate construction of an e-commerce user profile. The experimental results show that this method can build an accurate e-commerce user profile and provide strong support for personalized recommendation and precision marketing of e-commerce platforms. This method can dig deeply into the behavior habits of e-commerce users and accurately reflect their interest preferences and consumption characteristics. This method can quickly and stably cluster e-commerce users, and the clustering effect of user profiles is optimal. This method can also divide the data into meaningful groups according to the user’s consumption behavior, and reveal the characteristics and values of different groups.