IMPROVING THE COMPETENCE OF HUMAN RESOURCES OF MSMES IN CIGUNDUL VILLAGE, SUKABUMI REGENCY
PKM objectives: to improve quality source Power man from the UMKM Faculty of Economics and Business. The PKM activity method consists of from: Business Model Canvas Analysis, innovation management business, and evaluation business. PKM Results: (1) Innovation system management business foot based doormat entrepreneurship with method develop customer relationship (join) with community lovers goods recycle repeat and marketing through track community social; (2) Marketing media innovation use social media Facebook and WhatsApp (already) utilise technology for sell product crafts produced ; (3) Creating field work in Cikundul Village Where there are 20 mothers House the stairs that join become craftsman doormat; (4) Income craftsman doormat increased as much as 15% because existence improvement amount consumers; (5) Increase understanding craftsman doormat on concept entrepreneurship (craftsmen) doormat capable learn values, capacity (ability) and attitudes somebody when face challenge life For get opportunity with various possible risks faced with during operate business; (6) Increased sense of trust self craftsman in operate operational business and execution sale product with system on line.
Authors
- Zahera Mega Utama
- Selfiani Selfiani
- Kurnia Sari Dewi (ORCID: https://orcid.org/0009-0000-9934-2024)
- Meiliyah Ariani (ORCID: https://orcid.org/0000-0003-4797-8607)
Institutions
- Universitas Prof Dr Moestopo (ID)
Publication Details
- Journal
- ICCD
- Published
- 2024-11-04
- DOI
- https://doi.org/10.33068/iccd.v6i1.739
- Primary Topic
- Employee Performance and Management
- Type
- article
- Field-Weighted Citation Impact
- 0.00