ENTREPRENEURIAL EMPOWERMENT THROUGH HYDROPONIC CULTIVATION IN SOUTH MERUYA

This community service program in South Meruya Village, West Jakarta, addresses key challenges faced by the urban community, particularly in hydroponic vegetable farming and marketing. The primary issues include the lack of public awareness about promoting hydroponic products and utilizing internet-based marketing strategies. However, the presence of entrepreneurial housewives in the PKK and the growing demand for hydroponic vegetables present promising opportunities. The program offers two main solutions: (1) developing space-efficient hydroponic systems and (2) implementing effective methods to cultivate high-quality vegetables for consumption and sale. By empowering the community with hydroponic farming skills. Under the MBKM program, teachers and students collaborated with the community to establish hydroponic gardens, enhancing both food security and economic independence. The program's goals include promoting hydroponic entrepreneurship and providing the community with knowledge about hydroponic cultivation, cost analysis, and product pricing. Participants received hydroponic tools and training, which increased their yields and improved their income. Most participants found the program valuable, citing the tools and techniques as instrumental in expanding their scientific knowledge and practical skills in hydroponic farming. This empowerment initiative aims to promote food security and economic independence in South Meruya, with the potential for future replication.