Innovative Development in Marketing: The Use of Artificial Intelligence in Managing High-Tech Projects

The utilization of Artificial Intelligence (AI) in the marketing and management of high-tech projects in Kazakhstan is an emerging trend with the potential to significantly advance the industry. This paper aims to explore the integration of AI into various facets of project management, including customer relationship management, content marketing, and demand forecasting. The study employs a mixed-methods approach, combining quantitative data from surveys of Kazakhstani IT project managers and qualitative insights from literature and industry reports. Results reveal an enthusiastic exploration and adoption of AI tools among project managers, highlighting AI's role in automating and streamlining processes while providing strategic insights. The practical importance of this study lies in its identification of the current limitations and future implications of AI integration, underscoring its pivotal role in modern project management in Kazakhstan.