Implementasi Corporate Social Responsibility (CSR) melalui Program Pemberdayaan Usaha Mikro Kecil Menengah (UMKM) berbasis Komunitas (Studi pada PT Pertamina Patra Niaga Fuel Terminal Rewulu)
Corporate Social Responsibility (CSR) is a form of company responsibility for the quality of life of the community and the environment for its business operations. Corporate Social Responsibility (CSR) can be carried out in various ways, one of them is business assistance to Micro, Small and Medium Enterprises in the communities around the company. This research aims to determine the implementation of Corporate Social Responsibility (CSR) of PT Pertamina Patra Niaga Fuel Terminal Rewulu through empowering Micro, Small and Medium Enterprises. This research uses qualitative methods and descriptive analysis. The results show that PT Pertamina Patra Niaga Fuel Terminal Rewulu fosters Micro, Small and Medium Enterprises belonging to 3 communities with several stages, namely 1) Focus Group Discussion; 2) Implementation of the Mentoring Program; 3) Monitoring and Evaluation; and 4) Participation in Exhibitions.
Authors
- Khoirina Noor Anindya
- Fernando Aryo Bimo
Institutions
- Islamic University of Indonesia (ID)
Publication Details
- Journal
- Prosiding Seminar Nasional Forum Manajemen Indonesia - e-ISSN 3026-4499
- Published
- 2024-11-23
- DOI
- https://doi.org/10.47747/snfmi.v2i1.2379
- Primary Topic
- SMEs Development and Digital Marketing
- Type
- article
- Field-Weighted Citation Impact
- 0.00