Analisis Potensi Pengembangan Produk Makanan Fungsional Berbahan Dasar Ikan Depik (Rasbora Tawarensis) untuk Meningkatkan Kesehatan dan Kesejahteraan Masyarakat

This study aims to identify the potential for developing functional food products based on Depik fish (Rasbora awareness), an endemic fish species in Lake Laut Tawar, Central Aceh, Aceh Province. The urgency of this study is based on the utilization of Depik fish nutrition and the need to manage local food ingredients that have not been optimally utilized. The research method uses a qualitative and quantitative descriptive approach with an online survey of potential consumers. The results of literature studies and interviews conducted with health practitioners show that Depik fish has a protein content of 15-20% and significant omega-3 fatty acids. The survey revealed that consumer knowledge of the nutritional content of Depik fish reached 50-75%. The survey results were based on consumer interest and interest in trying Depik fish products, which reached 60-65%. The resulting time series analysis shows that Depik fish product sales data experienced stable growth of 15% per year from 2018-2022. The development of Depik fish products with various flavors has the potential to reach the consumer market aged 25-45 years who care about health. This product's development offers health benefits and supports utilizing local resources and improving community welfare. The results are used as a baseline for research sustainability, providing a basis for developing compelling products and marketing strategies.