Conventional Banking Strategy in Facing Digital Financial Institutions in the Era of Banking Competition

Industry 4.0 is an era of rapid development or change that covers all aspects of industrial activity and human life using digital technology and the internet. Industry 4.0 is also known as a systematic production activity through the use of wireless technology and big data, which makes data use more precise with server systems, and integrates all operations automatically into the system. The data collected and analyzed in this study were collected and analyzed to produce authoritative studies and achieve research objectives. This study uses a data collection method through library research. The data collected comes from English and Arabic literature, Islamic banking, journals, and other sources found in libraries and other information centers. Digital banks are expected to facilitate the backup and analysis of bank consumer data. To make it easier for banks to maintain customer relationships, handle customer complaints better, and improve products and services that are faster, cheaper, clearer, more accurate, and better for customers. The banking industry faces new challenges and expectations during this digital economy era. Companies are turning to digital banking to retain their old clients and attract new clients from the millennial generation. Digital banking is a term that refers to the use of technology in banks. It refers to banking services that use digital technology to meet client needs and develop the desired digital economy.