Pengaruh Literasi Keuangan dan Modal Kerja terhadap Keberlanjutan Usaha Mikro, Kecil dan Menengah (UMKM) di Kota Makassar

This comprehensive study aims to analyze the effect of financial literacy and working capital on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Makassar City. The study was conducted on MSMEs in Makassar City, with a sample size of 319 units from a population of 1,396 units in 2023. The indicators of financial literacy variables are Financial Behavior, financial skills, financial knowledge, financial attitudes, and financial experience. Working capital indicators are cash availability, cash ability to pay off short-term debts, accounts receivable turnover, and inventory adequacy. At the same time, business sustainability indicators are business expansion, achieving Break Even Point, market share growth, quick response to consumer demand, and increasing customer loyalty. Data were meticulously analyzed using SEM (Structural Equation Modeling) with the help of the AMOS version 27 program. The results showed that financial literacy had a negative and insignificant effect on the sustainability of MSMEs in Makassar City. Working capital had a positive and significant impact on the sustainability of MSMEs in Makassar City.