Analisis Kesiapan Usaha Mikro Melakukan Transformasi Digital (Studi Kasus Usaha Mikro Bidang Makanan di Yogyakarta)

The Business Competition Index in Indonesia shows a score of 4.87 points. With the rapid technological advances, it is an opportune time for MSMEs to embark on digital transformation in their business processes. The readiness of MSMEs is crucial to foster the adoption of digital transformation, particularly in digitizing the sales function. Moreover, MSMEs' digital capabilities and creativity are also vital in digitalizing the business. This study delves into the preparedness of micro-food businesses to undertake digital transformation and the challenges they encounter. Using a descriptive qualitative approach, researchers gathered data from informants of micro-food businesses operating in the food and beverage sector. The collected data underwent a rigorous validation process using triangulation of sources, methods, and theories. The study's findings underscore the need for MSMEs to optimize their readiness and the importance of overcoming the obstacles they face to fully realize the potential of digital transformation.