Impact of Green Product Innovation, Green Process Innovation, and Green Competitive Advantage on the Sustainable Performance of Garment Firms in Bangladesh: A Conceptual Framework

In recent years, green practices, crucial for ensuring sustainable performance in business activities, have gained special attention in academia and industry.Guaranteeing sustainable performance in the manufacturing industry, especially in the garment industry in Bangladesh, has been a significant concern for the government, policymakers, industrialists, academics, and all other stakeholders in the present society.Hence, understanding the factors contributing to enhancing the garment industry's sustainable performance is crucial.The current study aims to examine the relationships between green product innovation, green process innovation, and firms' sustainable performance in Bangladesh's garment industry.This study will also examine whether green competitive advantage mediates the abovementioned relationships.Based on previous studies and theories, namely natural resource-based view theory and stakeholder theory, this study proposes a conceptual framework and analyzes relationships between the chosen variables.This study has important implications for all policymakers and future researchers, as not many researchers used the theoretical framework to test the research model.This study draws a novel framework that illustrates the contribution of green competitive advantage to firms' sustainable performance by implementing green innovation practices in business operations.Furthermore, this study will help practitioners and academics better understand the influencing factors for enhancing and ensuring the sustainable performance of garment firms in Bangladesh.