An analysis of business students learning styles to improve the effectiveness of teaching methods

The study's goal is to assess the students' learning styles and analyze the impact of the lecturer's teaching methods in the business study program. The quasi-experimental approach was adopted in this investigation. This investigation used a non-equivalent control group design, with 552 undergraduate business students participating. Every respondent completed a questionnaire about their own learning style (pre-test and post-test) and rated the learning style that the lecturer had provided. After that, an independent sample t-test was used to determine the association between students' learning styles and the lecturer's teaching approaches. According to the findings of this study, the majority of students in the business program used a passive rather than active learning approach. Furthermore, the study discovered that active teaching methods were more beneficial for pupils with active learning styles than passive teaching methods for passive learners. There was no difference in learning styles between active and passive students under either teaching approach since the student groups had not previously been split based on learning styles. Understanding students' learning styles is critical for improving the accuracy of lecturers' teaching approaches during the teaching and learning process, especially in accounting. Other disciplines have conducted extensive research on evaluating students' learning styles and their relationship with lecturers' teaching approaches, but not in business in Indonesia. It has the potential to shed new light on business education and behavior.