PENGARUH MOTIF RASIONAL DAN MOTIF EMOSIONAL TERHADAP KEPUTUSAN NASABAH MEMILIKI DUA REKENING TABUNGAN PADA PT. BNI SYARIAH (Persero) Tbk. KANTOR CABANG UTAMA MAKASSAR

Abstract: Competition between banking companies is getting tighter, especially in terms of seeking profit. PT Bank Negara Indonesia Syariah (Persero) Tbk. offers the best products and services for prospective customers who will collect their funds at this bank. In carrying out its activities, the bank is very concerned about the behavior that will influence customers, in making decisions to choose products and services that will be used in competition in the increasingly competitive banking business world, with the large number of banks that are established, there are several reasons that consumers consider becoming customers in a banking company of their choice.