Reactions to a Hypothetical Reduced Nicotine Content Cigarette Policy Among Sexual- and Gender-Minoritized Communities: A Concept Mapping Study

People who identify as SGM individuals have a higher prevalence of cigarette smoking compared to those who do not identify as SGM individuals. A policy reducing the nicotine content in cigarettes may promote smoking cessation or prevent cigarette initiation and, thus, may have a greater impact on SGM people who smoke. However, data from the current study indicate that SGM individuals may be suspicious of the intentions of a policy setting a reduced nicotine content cigarette product standard. This study demonstrates that, while a reduced-nicotine content cigarette policy may have positive public health impacts, regulators should consider how the policy will be communicated to the public to increase the acceptability and effectiveness of the policy.