VALUE ORIENTATIONS OF STUDENTS IN THE PROCESS OF PHYSICAL EDUCATION

The importance of physical education in the formation of students' value orientations is studied, substantiating its role not only in improving the physical condition of young people, but also in the formation of personal and social qualities necessary for life in modern society. In the modern world, young people are faced with many challenges, such as high levels of stress, dynamic changes in the social environment, as well as growing pressure for professional and personal development. It is noted that physical education, although often perceived only as a means of developing physical skills, has the potential to influence the formation of moral and ethical values and social competencies of young people, which are fundamental for successful adaptation to the requirements of modern life. The emphasis is on key personal features such as self-discipline, responsibility, sociability, initiative, resilience and moral stability, which are essential for further professional and personal growth. The role of physical activity as a tool that promotes the development of responsibility and teamwork, which is the basis for successful social integration, is highlighted. It is noted that under the influence of sports, students develop self-control skills, time management and decision-making ability, which allows them to better adapt to the conditions of constant change and stress. At the same time, it is emphasized that the development of such qualities as self-discipline, responsibility, resilience and communication skills is crucial for students' success in the modern labor market and social life. Through physical education, students acquire practical skills for social adaptation, improve their ability to interact in teams and develop positive values, which helps them become active and productive members of society. By recommending that educational institutions improve their curricula to take these aspects into account, the authors call for a comprehensive approach to youth development that will facilitate their harmonious entry into the modern world and integration into a globalized society.