Socio-economic and cultural aspects of the impact of international sports competitions on physical culture in Ukraine during war

The article substantiates the relevance of studying the socio-economic and cultural aspects of the impact of international sports competitions on physical culture in Ukraine. It has been demonstrated that international sports competitions during wartime can fulfill such vital functions as national unity, enhancement of international image, inspiration for new generations, a platform for demonstrating resilience, and improvement of diplomatic relations. Financial risks and potential challenges to be considered when planning international sports events are highlighted. Thus, considering the role of these events in strengthening physical culture and enhancing the country's global image, scientific research on international sports events, exemplified by Ukraine in modern conditions, is extremely relevant. Conclusions are drawn that, for Ukraine, researching the socio-economic and cultural aspects of the impact of international sports competitions on the country's physical culture is of particular importance in the context of enhancing its role on the international sports stage and promoting economic recovery through sports diplomacy and international events.