Increasing employee loyalty to boost customer loyalty

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Firms that are concerned about high turnover rates should utilize human resource management (HRM) to implement an employee experience strategy. Swift actions to address employee concerns that emerge from this approach can enhance employee loyalty and have a positive impact on customer loyalty too. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.