ANALYSIS OF THE DETERMINANTS OF THE COMPETITIVENESS OF ALGERIAN COMPANIES

Objective: This study aims to explore the role of strategic vigilance in achieving competitive advantage for economic institutions by analyzing its ability to provide strategic information about opportunities and threats in the competitive environment. Theoretical Framework: The research is based on theories of competitive advantage, emphasizing strategic vigilance as a modern tool for monitoring, observing, and analyzing the external environment to enhance competitiveness. Method: A descriptive-analytical approach was used, with data collected from a sample of economic institution stakeholders to examine the impact of strategic vigilance across demographic variables such as gender, age, and educational level. Results and Discussion: The findings confirm that strategic vigilance is essential for achieving competitive advantage. No statistically significant differences were found in responses based on gender, age, or educational level, except for significant differences linked to the variable of professional experience. Research Implications: The study highlights the importance of training managers and decision-makers in strategic vigilance, recommending regular workshops and practical applications to improve competitiveness in economic institutions. Originality/Value: This research provides valuable insights into the significance of strategic vigilance as a foundational tool for competitive advantage, offering practical recommendations for its effective implementation in economic institutions.