Factors affecting telemedicine services adoption in the healthcare sector

Purpose The main purpose of this study is to determine the factors affecting the adoption of telemedicine services as mobile health apps in the Jordanian context by extending the technology acceptance model (TAM). Design/methodology/approach A quantitative research approach with an online survey was used to collect data from 306 Jordanian respondents to achieve the main purpose. The partial least squares structural equation modeling (PLS-SEM) approach was used to analyze collected data. Findings The results mainly confirmed that the intention to use mobile health apps (otherwise known as AMAN apps in Jordan) is significantly influenced by social influence, perceived usefulness and perceived ease of use, trust in government and social media awareness. Next, contrary to what is expected, culture does not moderate the association between perceived ease of use and behavioral intention to use the AMAN app, and hence the related hypothesis was not supported. To conclude, the results show that the actual use of the AMAN app is significantly influenced by behavioral intention, and hence, the final hypothesis was supported. Originality/value The current research contributed to the literature on information technology (IT)/information systems (IS) acceptance and use by switching the investigation efforts from the acceptance of IT/IS to the adoption of protection technology in the crisis era.