TASTING TRADITIONS: THE IMPACT OF DEMOGRAPHICS AND GASTRONOMIC KNOWLEDGE IN GYŐR-MOSON-SOPRON COUNTY, IN HUNGARY

The most important objective of this study is to explore people's attitudes regarding the values of gastronomy in GyőrMoson-Sopron County. Data collection took place between September 1, 2023, and November 30, 2023 (N=784). The sample is not representative, the respondents were selected arbitrarily and randomly. The survey data was processed using JMP Pro17 Statistical software and Google forms were shared on social media platforms. The most important result of the primary research is that the study revealed the personal preferences and attitudes of respondents that influence the frequency of attendance at gastronomic events. To this end, we wanted to conduct a cluster analysis. Secondary research shows that the preservation and transmission of gastronomic culture is a key task in all historical periods. In this context, it becomes justified to examine our sample with a view to preserving cultural heritage and identity and to explore how the individuals in our sample relate to the gastronomic traditions of their region, which may influence their choices and the preservation of traditions that are part of their identity. The preservation of cultural heritage and contributions to it hold a significant role in gastronomic tourism. The implications of the results of the empirical research go beyond the borders of Győr-Moson-Sopron county and highlight the relationship between gastrotourism and local traditions.