Beyond chronological age: exploring how different future time perspective influences the health tourism intention

The findings highlight the importance of considering subjective time perspectives in understanding health tourism intention. Health tourism companies should focus on strategies that enhance health awareness and consumer involvement to capitalize on the positive effects of health tourism intention. Additionally, the study suggests that marketing efforts should be tailored to address the specific needs and goals of individuals with different future time perspectives, thereby optimizing the appeal of health tourism products. Future research should explore these relationships across diverse populations and contexts to further refine the understanding of health tourism decision-making.