Simultaneous versus sequential option presentation: A conceptual replication

Abstract By investigating the impact of different presentation orders, Mogilner et al. (2013) demonstrated that consumers are more satisfied and committed when the options of a choice set were presented all at once (simultaneously) rather than one at a time (sequentially). We replicate this effect in the online dating context across two studies and demonstrate that choosers are more satisfied and committed if they viewed all dating profiles simultaneously rather than sequentially when making their choice. This effect is mainly driven by regret arising from foregoing options in sequential settings.