AI Awareness and Motivation to Learn in Leading AI-Powered Business Communication

This research aimed to determine whether employees’ digital leadership perceptions were related to their attitude toward using AI-powered business communication tools, whether their AI awareness had a mediating role, and whether their motivation to learn had a moderating role in this process. This cross-sectional research collected data from 354 white-collar employees from a telecommunication company through a questionnaire survey. Results indicated that participants’ digital leadership perceptions resulted in a positive attitude toward using AI-powered business communication tools. Participants’ AI awareness mediated this relationship, and their motivation to learn moderated the relationship between digital leadership perceptions and AI awareness.