THE IMPLICATIONS OF AI IN E-COMMERCE

This research discusses the implications of Artificial Intelligence “AI” on E-Commerce, the integration of AI in E-commerce has revolutionized the digital marketplace, by improving consumer engagement, efficiency, and personalization through the integration of AI with E-commerce (Andy Pandharikar, Frederik Bussler, 2022, p.42). However, this dynamic collaboration additionally brings with it a host of legal hazards and risks that demand careful consideration (Dave Chaffey, Tanya Hemphill, and David Edmundson-Bird 2019, P.29). This study explores the core ideas of E-Commerce, clarifying its meaning, importance, legal structure, and regulatory agencies to create a thorough grasp of the E-commerce environment. Similarly, an in-depth analysis of AI is presented, encompassing its definition, diverse applications across fields, and an exploration of the risks inherent in AI operations. By scrutinizing the benefits and risks associated with the application of AI in E-commerce, including emerging technologies like blockchain, smart agent utilization, and other pertinent risks, this study aims to provide a nuanced perspective on the legal implications facing businesses operating at the intersection of AI and E-Commerce. This research aims to provide light on the intricate legal challenges and prospects for compliance in the ever-changing field of AI-driven E-commerce by using a thorough and academic approach.