Interactive Da’wah Medium Concept: Analysis from Malaysian Da’wah Expert

Interactive da’wah mediums have grown to be a prevalent option for the general public in honing their comprehension of Islamic teachings, given the creative, concise, engaging, and easy-to-understand contents employed. Nevertheless, the COVID-19 epidemic and catastrophic flooding worldwide have substantially lowered the operational capacity of mosques and suraus, forcing them to operate below capacity. Congregational attendance has been curtailed, and religious outreach activities, such as da’wah conducted through lectures and talks, have faced significant restrictions. Thus, the objective of this research endeavor is to determine the interactive da'wah mediums as perceived by Malaysian da'wah experts. It utilised a qualitative case study approach, with semi-structured interviews as the primary research tool, and featured six (6) da'wah experts from Malaysian public universities and Islamic institutions. The data were then subjected to thematic analysis for examination. The notion of interactive da'wah mediums implies the adoption of new media, notably social media, for dissemination of da'wah messages that are gaining ground with the general population and in line with current trends. Regardless, conventional da'wah mediums ought to be given prominence for they remain to have a loyal following, especially over certain age categories. Furthermore, modern preachers are expected to be competent not exclusively in religious studies yet also conversant in ICT in an effort to optimize the efficiency of the da'wah mediums deployed and so entice an even wider mad'u (target audience) to explore Islamic teachings.