Research on the Impact of the Development of Featured Grain Industry on Farmers' Livelihood Capital

The rural revitalization strategy is the general focus of the "three rural" work in the new era, and has always been the focus of national development. In recent years, the No. 1 central document of the Central Committee has repeatedly stressed that all regions should develop local industries with local characteristics, build an agricultural industry chain, consolidate development achievements, and promote the revitalization of villages and towns. Rural revitalization and industrial prosperity are key areas. As a traditional advantageous characteristic industry in Zhang-ye City, Gansu Province, "Jinhuazhai" millet plays an important role in improving land utilization, alleviating rural poverty, and increasing people's income. This paper takes "Jinhuazhai" millet as the research object, and through literature research, empirical research, questionnaire survey and other research methods, obtains relevant data on the impact of the development of the miscellaneous grain industry on livelihood capital. It analyzes the current problems such as the development status and operation of the industry model, and provides relevant opinions to effectively improve brand competitiveness and promote the sustainable development of the local characteristic miscellaneous grain industry.