Research on Micro Film Literature Creation in the Digital Era under the Background of New Generation Artificial Intelligence: Case Study Based on Aurora Night University Micro Film Festival

With the rapid development of the new generation of artificial intelligence, the creative methods of film and television literature are also undergoing an unprecedented paradigm revolution, with the creative subject shifting from "human" to "human-machine integration". This study suggests that with the continuous deepening of intelligence and the popularity of short videos as a medium, microfilms with brands as the core are becoming a new trend in film and television literature. This type is gradually becoming a new category that connects brands with potential consumers. This article aims to study the application prospects of AIGC technology in assisting film and television creation and analyze the value of intelligent technology in microfilm in conjunction with the Aurora Night · University Micro Film Festival.