The Correlation Between Cultural Tourism Motivation and Tourism Tolerance

This study aims to find a correlation between tourist motivation and satisfaction to provide several recommendations for developing tourist facilities according to tourist needs. Data mining was conducted in-depth through a phenomenological approach and inductive data analysis. Semi-structured and in-depth interviews are aimed at gathering information related to the motivation for traveling, perceptions and assessments of tourist attractions, activities, tourist expectations, and the attractiveness of cultural tourist attractions. This study found a linear correlation between cultural tourism motivation, tourism assessment, intensity of cultural tourism activities, acquisition of cultural tourism experiences, and tourist satisfaction. Tourism motivation also creates tolerance, fosters understanding and respect between cultures, and lowers expectations of tourism conditions so that tourists quickly get satisfaction. High tourist satisfaction creates a positive image of tourism, which may create loyalty. Tourist satisfaction can build a relative attitude related to repeat purchases, which in the context of tourism is the intention to revisit or recommend a tourist attraction to others. This study shows a tendency for tourist activity patterns based on cultural motivation in tourism practice. Tourism activity patterns, tolerance, and tourist satisfaction information can be essential in cultural tourism development programs.